I just ran the traffic numbers for several law firm websites that we manage, and the data shows that 56% of the page views are attorney bios:
Shocking? Not really. For years, legal marketing pros have known that the most frequently visited pages on their websites are the attorney bios. And this makes sense; the business of law is a relationship business. Clients naturally want to know about the people that will represent them.
The question then is, with so much traffic naturally flowing to these sections, does the current one-size-fits-all attorney-bio paradigm make sense anymore?
Our feeling is, no. Expanded bio areas (see our previous posts on attorney microsites) is the natural evolution for the law firm website. Law firm clients expect it — the stats tell us so.