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	<title>The Great Jakes Blog</title>
	<link>http://www.greatjakes.com/blog</link>
	<description>Web-Centric Marketing for Law Firms and Professional Services</description>
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		<title>What We’re Working on: Responsive Design</title>
		<description><![CDATA[Have you heard about the great new mobile web marketing technology called “Responsive Design”? If you haven’t, you will. Responsive design makes websites more accessible to mobile users. Here are some factors that explain why savvy legal marketers are eager to include this new technology in their firm’s next website: Increased mobile traffic. Great Jakes [...]]]></description>
		<link>http://www.greatjakes.com/blog/what-we%e2%80%99re-working-on-responsive-design/</link>
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		<title>Cosmetic Website Changes vs. Total Redesign: Three things to consider</title>
		<description><![CDATA[It’s a good idea to periodically tidy up your website and prune away pages of outdated info or old messaging. Likewise, it makes sense to periodically adjust the design of your site. As your firm’s business goals change, so should your website. But at what point are message adjustments and cosmetic design fixes not enough? [...]]]></description>
		<link>http://www.greatjakes.com/blog/cosmetic-website-changes-vs-total-redesign-three-things-to-consider/</link>
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		<title>A Twitter feed in your bio?!</title>
		<description><![CDATA[“Have you seen any law firm websites that have a live Twitter feed?” The question, posted by my friend Gail Lamarche, on the Legal Marketers Extraordinaire’s group on Facebook, sparked a great conversation about Twitter and how attorneys can make the most of it. The quick answer to Gail’s question is, hardly any. Which is [...]]]></description>
		<link>http://www.greatjakes.com/blog/a-twitter-feed-in-your-bio/</link>
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		<title>What’s the goal of your website?</title>
		<description><![CDATA[I’d like to propose a starting point for every new law firm website initiative. Begin your next website project by asking one question: “How can we craft our website so that it clearly demonstrates our keen understanding of our clients&#8217; businesses and their challenges?” Why begin with this question? Why not start the process by [...]]]></description>
		<link>http://www.greatjakes.com/blog/what%e2%80%99s-the-goal-of-your-website/</link>
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		<title>Your resume bio is boring me</title>
		<description><![CDATA[What makes one attorney bio better than another? One place to look for answers is the Marque firm, based in Sydney, Australia. After reading one, you want to read them all. Legal marketing consultant Jordan Furlong’s recent article about the bios dissects what makes them so engaging. In addition to being “charming, insightful, engaging, funny [...]]]></description>
		<link>http://www.greatjakes.com/blog/your-resume-bio-is-boring-me/</link>
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		<title>Are law firm websites going to become extinct?</title>
		<description><![CDATA[Thought-leader and legal marketing expert Molly Porter recently wrote about the new curated blogging platform that LinkedIn is introducing to spotlight industry thought-leaders and how that may have a profound effect on law firm content marketing strategies. One provocative idea that she shares is that LinkedIn’s changes may eventually make law firm websites superfluous. It’s [...]]]></description>
		<link>http://www.greatjakes.com/blog/are-law-firm-websites-going-to-become-extinct/</link>
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		<title>What We’re Reading – Newspaper revenue falls off cliff: Opportunity for law firms</title>
		<description><![CDATA[I encourage you to read Kevin O’Keefe’s recent blog post relating the steep decline in newspaper revenue to the advent of blogging. He cites NYU professor and recognized media authority Jay Rosen, who believes that “newspaper advertising peaked the year blogging became an option.” Why should legal marketers care about this? As Kevin shares, there [...]]]></description>
		<link>http://www.greatjakes.com/blog/what-we%e2%80%99re-reading-%e2%80%93-newspaper-revenue-falls-off-cliff-opportunity-for-law-firms/</link>
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		<title>The digital breadcrumb dilemma.</title>
		<description><![CDATA[Our last blog post about the digital breadcrumb that gets left behind when people visit your website garnered quite of bit of buzz on the social networks. Our friend Sonny Cohen at Duo Design addressed it in a recent blog post. In his piece, he alludes to a point that warrants discussion: Web analytic tools [...]]]></description>
		<link>http://www.greatjakes.com/blog/the-digital-breadcrumb-dilemma/</link>
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		<title>What we’re reading: “Who is visiting your website?”</title>
		<description><![CDATA[In the September 2012 issue of the National Law Journal, legal marketing consultant Adrian Dayton wrote a very interesting piece about the “digital bread crumb” that gets left behind when someone visits a website. Adrian describes reverse IP lookup tools that allow you to access that digital bread crumb to see which companies are visiting [...]]]></description>
		<link>http://www.greatjakes.com/blog/what-we%e2%80%99re-reading-%e2%80%9cwho-is-visiting-your-website%e2%80%9d/</link>
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		<title>Content drives everything.</title>
		<description><![CDATA[“You have to be a publishing company, because content drives everything.&#8221; Adam Stock, Director of Marketing at Allen Matkins, said this in a video about their firm’s use of JDSupra. (JDSupra is a content-sharing platform for attorneys that ties in with LinkedIn. We’re huge fans and active users of the platform. Here’s a link to [...]]]></description>
		<link>http://www.greatjakes.com/blog/content-drives-everything/</link>
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