We normally don’t use our blog to promote our own work. However, we’re making an exception today since it’s an important milestone for Great Jakes.
After years of building traditional websites for law firms, we have just introduced an entirely new approach. We call it the Rainmaker-Focused Website and it employs a next-generation web-marketing paradigm that we developed for law firms. It required more than a year to refine our ideas and build the supporting technology.
The first implementation of the Rainmaker-Focused Website was created for McManimon & Scotland, a law firm in New Jersey that is renowned for its public sector work.
The Rainmaker-Focused approach
For those of you who follow our blog, you’ll see that Rainmaker-Focused Website reflects many of the ideas that we’ve been writing about for months (like this one, this one and this one, just to name a few). The defining element of the Rainmaker-Focused Website are attorney microsites. Attorney microsites are multi-page attorney bios sections — essentially, small, highly-customizable websites for each attorney that fit seamlessly within the firm’s larger website. Our microsite approach is a significant departure from the single-page, “cookie-cutter” attorney bios found on most law firm websites.
The Rainmaker-Focused Website is supported by a highly robust, yet easy-to-use, content management system (CMS) that was built using an open-source CMS framework. It works like a dream. If you’re interested, I would be happy to show you our new backend.
To learn more about the Rainmaker-Focused Website, click here, or call me at 212-699-3684. I would be happy to give you a guided tour.