Blog Post

#Positioning = a key to social media success for lawyers

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In a nutshell, positioning is about focusing on a niche in order to distinguish yourself in the marketplace. Market positioning should be the first step in marketing anything.

Law firms — especially larger full-service firms — are typically saddled with broad, blurry positioning. This presents firms with serious marketing challenges – broad messages simply do not resonate on the social networks (or, for that matter, in any marketing channels).

So, if a law firm is positioned poorly, what should it do? In the presentation below, I suggest that you can achieve business success by positioning your marketing around Emerging Issues.

On September 19, I had the pleasure of giving a 10-minute-long “TED”-like talk on #positioning at the Hildebrandt Social Media for Law Firms conference in NYC. Below is a video.


One comment... read them below or add one.
  1. Ryan Cote says:

    I couldn’t agree more, market positioning is the first step to to anything successful in the marketing branch. Thank you for sharing.

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