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Citrin Cooperman & Company, LLP WHO: Citrin Cooperman & Company, a 200-person regional accounting firm. PROBLEM: The firm required an eye-catching brochure that (a) would position the firm as a regional powerhouse, (b) would allow each of its 20 practice areas to deliver a highly-targeted marketing message, (c) would not become outdated, and (d) would clearly distinguish the firm from “ordinary” accounting firms. SOLUTION: Great Jakes designed a colorful, oversized brochure, featuring a unique double-pocket format and an accompanying onesheet for each of the 20 practice areas. This modular brochure/onesheet format offers many benefits, including: 1) Relevance: Partners can offer prospects a highly targeted message by loading the brochure’s pockets with relevant onesheets and other materials 2) Timeliness: Since onesheets can easily be updated, the firm’s message and data can always be kept up-to-date Additionally, Great Jakes created an eye-popping digital version of the brochure, distributed on mini-CD, which uses Flash Page-Flip technology. RESULT: The modular brochure format has allowed partners to easily disseminate highly-targeted pitches to prospective clients — and has had a demonstrable effect in driving new business. |
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