Robert Algeri to Speak at LMA Meeting in Birmingham
Robert Algeri, partner at Great Jakes, will be presenting to the membership of the Legal Marketing Association’s Southeastern Chapter in Birmingham, on July 14. The topic will be, “Advanced Website Analytics – New Tools to Move Legal Marketing from an Art to a Science.”
Robert will explore the latest technologies available to legal marketers – as well as the challenges to making them work. He will touch on a variety of controversial topics, including:
- Fear – Will law firms be willing to adopt “scary,” “Big Brother” tracking tools?
- Technology – Will firms be willing to make the necessary technology investments?
- Staffing – Do marketing departments have the right people to analyze the data?
- Content Creation – Lead nurturing requires a consistent stream of provocative, high-quality content to be written. Are firms ready to become publishers?