I basically wear two hats at Great Jakes: chief marketing strategist and head of project management. As chief strategist, my job is to look into the future, which involves a great deal of research, reading and quiet contemplation. This role couldn’t be more different from my job as head of project management, which requires me to juggle multiple balls to ensure that projects are moving along smoothly and that all clients are satisfied.
I began my career in marketing in the mid ’90s, which was the dawn of the modern internet. In 1997 I established my first web design firm called Net For All, which morphed into an internet entertainment company called Shortbuzz that was sold to CMGI in June 2000. All this history has enabled me to provide our clients with a unique (and often contrarian) perspective on new trends.
I also have the frequent pleasure of speaking about web marketing for professional service firms. Past speaking engagements include a presentation to MIT’s Communication Forum and Columbia University’s Entrepreneurs Organization. I’m also a big fan of public television and serve on the advisory board for WNET (Channel 13 in New York).
At Great Jakes I am responsible for all aspects of business development and operations. However, I consider it my primary responsibility to ensure that Great Jakes consistently exceeds the expectations of its clients.
Over the years I’ve had the pleasure of building Great Jakes into an organization that has a culture of learning. Our industry is ever changing, so I’ve made sure that we are adept at embracing new tools and processes that can provide value to our clients.
In addition to my responsibilities at Great Jakes, I sit on the Steering Committee of the Business Development Network, a highly selective group of business professionals in New York City. I am also active in the legal marketing community and have held various board positions at the New York Legal Marketing Association, including that of Information Officer. Currently, I am co-chair of the organization’s technology committee. In addition, I am a contributor to various legal marketing industry publications and speak often at the New York City Bar Association on subjects related to web-marketing.