The firm: Herrick Feinstein is a 130-attorney full-service law firm headquartered in the heart of New York City.
The challenge: The firm competes with (and regularly faces) some of the largest and most prestigious law firms in the world. Herrick needed a new website that portrays it as having comparable status, despite being smaller than other top firms.
The solution: The website embraces the firm’s geography to depict it as a leading player in New York City. Since New York is considered a global commercial capital and legal industry hub, this positioning helps convey the firm's ability to handle legal matters on a national and international scale.