The firm: Herrick Feinstein is a 130-attorney full-service law firm headquartered in the heart of New York City.
The challenge: The firm competes with (and regularly faces) some of the largest and most prestigious law firms in the world. Herrick needed a new website that portrays it as having comparable status, despite being smaller than other top firms.
The solution: The website embraces the firm’s geography to depict it as a leading player in New York City. Since New York is considered a global commercial capital and legal industry hub, this positioning helps convey the firm's ability to handle legal matters on a national and international scale.
Interactive Media Awards
The Herrick website was honored as Best In Class in the Legal category by the Interactive Media Council in 2016
AVA Digital Awards
Herrick.com was honored as a Gold Winner in 2017 by the Association of Marketing and Communication Professionals