Hinckley Allen

The firm: A multi-service law firm with 140 attorneys and six offices located throughout the Northeast.

The challenge: The firm had two main challenges. First, it needed a website that would reflect its status as one of the premier legal brands in its region. Second, the firm needed a highly flexible web marketing platform that would allow its various attorneys (from Bankruptcy to Trusts & Estates) to achieve maximum marketing impact.

Attorney Microsites

The website utilizes attorney microsites — a unique approach to lawyer bios that was pioneered by Great Jakes. Attorney microsites are, essentially, small websites for each attorney that fit within the firm’s larger website. New pages can be added to a microsite to suit the business development needs of each attorney.


Hinckley Allen’s website uses lush, edge-to-edge marquee photography featuring the firm’s attorneys. The photos were shot by Peter Olson, an acclaimed photographer, and art directed by Great Jakes. The photo shoot occurred over a five-day period in the firm’s various offices throughout the Northeast.