Growth-focused firms hire us to build technologically advanced websites that are visually engaging and crafted to achieve specific business goals.

Hinckley, Allen’s website was designed by Great Jakes – and built with our Rainmaker CMS – the most powerful and flexible website platform available for law firms.

The firm:  A multi-service law firm with 140 attorneys and five offices located throughout the Northeast.

The design:  A progressive look that features striking edge-to-edge marquee photography of their people. Great Jakes art directed a five-day photo shoot at Hinckley Allen’s various offices. The website incorporates a logo and brand identity created by Corey McPherson Nash.

The approach:  The defining characteristic of this website is the use of attorney microsites (multi-page bios). These microsites can easily be customized for each attorney to include any number of pages or any type of content.

The technology:  Our industry-leading CMS the firm to easily add custom pages that contain oddball content like video, audio and social media feeds. Additionally, the analytics dashboard offers actionable traffic data, such as the names of the companies that have visited a particular attorney’s microsite.

An Attorney Microsite

The website utilizes Attorney Microsites Ė a unique approach to lawyer bios that was pioneered by Great Jakes. Attorney microsites are, essentially, small websites for each attorney that fit within the firm’s larger website. New pages can be added to a microsite to suit the business development needs of each attorney.


Hinckley Allen’s website uses lush, edge-to-edge marquee photography featuring the firm’s attorneys. The photos were shot by Peter Olson, an acclaimed photographer, and art directed by Great Jakes. The photo shoot occurred over a five-day period in the firmís various offices throughout New England.