Since its founding in 2002, Great Jakes has been creating industry-leading websites and marketing strategies for law firms and professional service firms.
Client: Kopff, Nardelli & Dopf
Project: Website
- Who: Kopff, Nardelli & Dopf LLP, a New York City-based law firm specializing in defense litigation.
- Problem: The firm has been acclaimed for its medical malpractice defense work, but its greatest opportunities for growth lay in other areas of defense litigation. Kopff, Nardelli & Dopf needed a way to communicate its unique value to these new prospects.
- Solution: Great Jakes created a website that would appeal to KND’s new target markets and clearly distinguish it from competitors. Specifically, we:
- 1) Determined which practice areas offered the greatest promise for growth
- 2) Crafted a marketing message that would resonate with potential clients in those markets
- 3) Designed a unique look and feel for KND’s site, including selecting an award-winning photographer to capture the firm and its offices
