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Kopff, Nardelli & Dopf WHO: Kopff, Nardelli & Dopf LLP (KND), a New York City-based law firm specializing in defense litigation. PROBLEM: The firm has been acclaimed for its medical malpractice defense work, but its greatest opportunities for growth lay in other areas of defense litigation. Kopff, Nardelli & Dopf needed a way to communicate its unique value to these new prospects. SOLUTION: Great Jakes created a website that would appeal to KND’s new target markets and clearly distinguish it from competitors. Specifically, we: 1) determined which practice areas offered the greatest promise for growth 2) crafted a marketing message that would resonate with potential clients in those markets 3) designed a unique look and feel for KND’s site, including selecting an award-winning photographer to capture the firm and its offices RESULT: The new website clearly differentiates Kopff, Nardelli & Dopf from similar law firms and has positioned the firm for growth in its new target markets. |
 
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