Lewis Rice

The firm: Lewis Rice, a regional powerhouse law firm headquartered in St. Louis. The firm has more than 150 attorneys and over 100 years of history.

The challenge: Over the years, many of the other top-tier Missouri law firms had merged with national and international behemoths. As a result, Lewis Rice now finds itself competing with law firms many times its size. It needed a website that would position the firm as a regional juggernaut that is on par with elite national firms.

​Your Honor Award

The Lewis Rice website won Second Place for Total Website Refresh/Overhaul/Rebrand from the Legal Marketing Association in 2016

Sophisticated Look & Feel

The firm adopted a new look worthy of a sophisticated, modern, 21st century consultancy. The design features sleek lines and is complemented by large, engaging photos that convey a positive vibe.

Client Profiles

The website features a series of “client stories.” These profiles illustrate the caliber of client that the firm regularly serves and describe the type of close, collaborative relationships that the firm has developed with each client.

Attorney Microsites

Like all Great Jakes websites, the Lewis Rice site utilizes Attorney Microsites—a unique approach to lawyer bios that we pioneered. Attorney microsites are, essentially small websites for each attorney that fit within the firm’s larger website. Attorney microsites can be customized to the specific business development needs of each attorney and contain any number of pages or type of content. Some great examples of microsites on the Lewis Rice site include Kirk Damman, Winthrop Reed and Mark Winings.

Responsive Design Mobile Technology

The website utilizes “responsive design,” the new standard for mobile websites. With responsive design, the layout of each page of the website automatically adapts to fit any screen size. This means a smooth user-experience, whether someone's using a smartphone, tablet—or even a large desktop monitor.

Photo Shoot

The website uses large, engaging photos of its attorneys in order to make a connection with potential clients located far away–some of whom the firm might never meet face-to-face. Photos were taken during a four-day photo shoot that was planned and art-directed by Great Jakes.