Kegler Brown and Epstein Becker cited for superior attorney bios

The Attorney at Work website has just published a new article by Nancy Slome, founder of Lawyers Biography Service, that cites two websites produced by Great Jakes as having model attorney bio pages. The piece, Seven Steps to a More Authentic, Fresher Attorney Bio, discusses the prevalence of uninspired and often cookie-cutter lawyer biographies. Offering examples of attorney pages done right, the article points to

Both examples were created using “attorney microsites”—a unique approach to lawyer bios that Great Jakes pioneered. Attorney microsites are, essentially, small websites for each attorney that fit within a firm’s larger website. Each microsite can be customized to the specific business development needs of each attorney and can contain any number of pages or any type of media content.

According to the article, “Attorney biographies account for 80% of legal website traffic.” Not only that, “78% of in-house counsels rely on attorney bios when researching and hiring outside counsel.” These figures are eye-opening and should underscore to all firms the necessity to devote resources to making lawyer biographies engaging and dynamic.