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Premier International WHO: Premier International, a highly selective global association of accounting and business-consulting firms. PROBLEM: Premier needed a new website that would: 1) Help its member firms attract larger clients who require accounting services in multiple countries 2) Help recruit additional top-tier firms from around the world as members 3) Improve communication among its members SOLUTION: Great Jakes crafted a website for Premier that included: 1) A striking design reflecting the elite status of its member firms 2) Text presenting the organization as stable, active and well-run 3) A password-protected members’ area allowing easy exchange of news and information |
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