Quarles & Brady

The firm: Quarles & Brady is an AmLaw 200 firm with more than 475 attorneys in 10 offices throughout North America.

The challenge: Quarles & Brady is a progressive law firm that serves sophisticated companies; however, its “friendly, local lawyer” image was off-message. It needed to realign what its website was communicating, to reflect its national, top-tier status.

Your Honor Award - First Place!

The Quarles & Brady website won top honors from the Legal Marketing Association at the 2015 Your Honor Awards.

"Less is More" Design

One way Quarles & Brady communicates it's progressive is by using a “less is more” approach to design. Key elements are striking photography, minimalist navigation and a unique homepage design that features profiles of the firm’s longstanding clients (such as Harley Davidson, Serta and ValPak).

Attorney Microsites

Like all Great Jakes websites, the Quarles & Brady site utilizes "attorney microsites"—a unique approach to lawyer bios that we pioneered. Attorney microsites are, essentially, small websites for each attorney that fit within the firm’s larger website. Information-rich attorney microsites help Q&B attorneys demonstrate their particular expertise.

Responsive Design Mobile Technology

The website utilizes “responsive design,” a new standard for mobile websites. With responsive design, the layout of each page of the website automatically adapts to fit any screen size. This means a smooth user-experience, whether someone's using a smartphone, tablet—or even a large desktop monitor.

Data Migration

Using a process that we have continuously refined, Great Jakes flawlessly migrated the bios of over 600 professionals; 100+ service areas; thousands of news, events, publications, and miscellaneous media files; case studies; and dozens of other pages of content from Q&B’s old website. In the process, we preserved the existing database relationships and established additional ones as necessary. Extensive data fidelity testing confirmed that the migration was successful.

Photo Shoot

The website features large, engaging photos of the firm’s attorneys “in action.” These photos were shot by acclaimed photographer Peter Olson during a 12-day photo shoot at nine of the firm’s offices. The photo shoot features art direction by Great Jakes.