WHO: A mid-sized financial services company in New York City.
PROBLEM: The client was all but invisible on Google, despite being a major player in its industry. Prior to our involvement, it was ranked #74 for its most relevant search term. The client wanted to elevate its ranking as a means of increasing sales, raising investments and positioning itself to be acquired.
SOLUTION: An organic search engine strategy that included:
Researching a Keyword List – Using a combination of client input and sophisticated search engine usage databases, we compiled a list of keywords that would yield the greatest amount of traffic.
Optimizing the Website – Based on our knowledge of search engine algorithms, we modified the structure and content of the website to garner the highest possible search engine rankings for the targeted keywords.
RESULT: An incredible success. The client now appears in the top-10 results for all of its most important keywords, and its website traffic has more than doubled.
Results
Website visits doubled
Traffic from Goolgle rose from 121 to 459 visitors per month
