Since its founding in 2002, Great Jakes has been creating industry-leading websites and marketing strategies for law firms and professional service firms.
Client: Viewpointe
Project: Graphic Identity & Collateral
- Who: Viewpointe® is a leading provider of technology services to many of the nation’s top-tier financial institutions.
- Problem: Viewpointe hosts a prestigious annual summit that brings together a select group of top-level banking executives to discuss important issues affecting the financial services industry. For this conference, Viewpointe required:
- A graphic identity that symbolized the summit theme
- Various marketing materials using this graphic identity
- Solution: Great Jakes devised an elegantly simple graphical identity and created a package of premium-quality conference materials ranging from a 16-page brochure to dinner menus (some of which are pictured above).









