Since its founding in 2002, Great Jakes has been creating industry-leading websites and marketing strategies for law firms and professional service firms.

Client: Viewpointe

Project: Graphic Identity & Collateral
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  • Who: Viewpointe® is a leading provider of technology services to many of the nation’s top-tier financial institutions.
  • Problem: Viewpointe hosts a prestigious annual summit that brings together a select group of top-level banking executives to discuss important issues affecting the financial services industry. For this conference, Viewpointe required:
    • A graphic identity that symbolized the summit theme
    • Various marketing materials using this graphic identity
  • Solution: Great Jakes devised an elegantly simple graphical identity and created a package of premium-quality conference materials ranging from a 16-page brochure to dinner menus (some of which are pictured above).