Voltaix WHO:  Voltaix, a manufacturer of specialty chemicals used in the production of semiconductors and solar panels. PROBLEM:  Voltaix had tremendous untapped opportunities for growth and realized that it needed help (a) focusing its marketing efforts, (b) developing a powerful marketing message, and (c) delivering the message to prospective customers. SOLUTION:  Great Jakes crafted and executed a marketing strategy for Voltaix that included: Writing a marketing plan – This involved developing the company’s marketing message and creating marketing/communication outreach strategies for each of Voltaix’s four target markets. Delivering the marketing message – Great Jakes helped Voltaix execute the marketing plan by designing and building a new website and writing persuasive marketing text.

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