September 19, 2019
Whitepaper: Market Positioning for Law Firms A 23-page guide to differentiating your firm
September 4, 2019
The Most Dynamic Lawyer Photos. Ever. Hard-learned tips for shooting striking photos of lawyers in action.
June 13, 2019
Homepage Carousels Are (Probably) a Bad Idea A series of rotating messages may solve political problems, but…
May 2, 2019
Market Positioning for Law Firms: Part 3 Positioning for Lawyers, Practices, and Industry Groups
March 28, 2019
Market Positioning for Law Firms: Part 2 Occupying a distinct place in the minds of your customers
February 14, 2019
Market Positioning for Law Firms: Part 1 Lessons from the Supermarket Industry
November 6, 2018
Law Firms: Follow Amazon’s Example and Tease Your Best Stuff
September 17, 2018
Whitepaper: ‘High-engagement’ Law Firm Websites Next-generation law firm websites will maximize visitor engagement by automatically promoting the firm’s most valuable content.
February 6, 2017
Your website should work more like NYTimes.com "Suggested content" teasers can keep visitors engaged on your firm’s website.
December 14, 2016
Let’s Blow Up the Practice Areas List
July 25, 2016
Law Firm Logo Landscape Surveying the graphic identities of the top 50 firms
May 9, 2016
What’s next for the law firm blog? Blogs and websites will join forces and become more powerful
April 5, 2016
What to say when you have nothing to say Solving the messaging dilemma for larger law firms
March 23, 2016
The Art of Saying Nothing Creative alternatives to generic firm messaging
February 25, 2016
Beyond the Basics:
6 must-haves for cutting-edge law firm websites
October 8, 2015
Design Essentials for Lead-Nurturing Websites Six tips for law firms looking to generate new business opportunities
May 13, 2015
Five Inexcusable Law Firm Website Design Mistakes
March 24, 2015
Pick the wrong CMS, and you’re screwed Savvy law firms test drive the backend system before they buy a new website.
March 3, 2015
Should law firms hire salespeople? Yes. But first they need to develop something to "sell."
September 10, 2014
The Most Marketable Law Firm Ever Imagine this: a law firm that was built to be marketed.
June 13, 2014
When should a law firm redesign its logo? Probably never. Some lessons from the world’s biggest brands
February 19, 2014
The Disappearing Homepage. Visitors are 'sideways surfing' and traffic is down 17% on homepages of law firm websites.