Blog Post
February 28, 2023
Should ChatGPT Write Your Law Firm’s Next Tagline?
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Blog Post
May 19, 2021
The Post-pandemic Law Firm Website During times of crisis, the world changes rapidly. Your website needs to adapt to the new reality.
Blog Post
April 13, 2021
The Top 15 Law Firm Logos We examined the visual branding of 300 large law firms. Fifteen logos stood out.
Blog Post
March 31, 2021
The Law Firm Logo Landscape, Revisited How the top 50 law firms have evolved their logos over the past five years
Blog Post
February 2, 2021
The Colors of Big Law, Part 2 The most original and impactful color schemes in the legal industry.
Blog Post
January 19, 2021
The Colors of Big Law, Part 1 A survey of the color schemes used by 100 leading law firms.
Blog Post
October 7, 2020
Seven secrets to a spectacular diversity section Part 3 of a 3-part series about communicating ‘diversity’ on law firm websites
Blog Post
September 22, 2020
Six top diversity sections on corporate websites Part 2 of a 3-part series about communicating ‘diversity’ on law firm websites
Blog Post
September 3, 2020
The Best Diversity Sections on Law Firm Websites Part 1 of a 3-part series about communicating ‘diversity’ on law firm websites
Blog Post
June 25, 2020
7 Must-haves for Law Firm Websites in 2021
In-Depth
March 4, 2020
ReactJS: The new, new thing for law firm websites.
Blog Post
January 22, 2020
The World’s Best Attorney Bio Portraits: 2020 Edition
In-Depth
September 19, 2019
Whitepaper: Market Positioning for Law Firms A 23-page guide to differentiating your firm
Blog Post
June 13, 2019
Homepage Carousels Are (Probably) a Bad Idea A series of rotating messages may solve political problems, but…
Blog Post
September 4, 2019
The Most Dynamic Lawyer Photos. Ever. Hard-learned tips for shooting striking photos of lawyers in action.
Blog Post
May 2, 2019
Market Positioning for Law Firms: Part 3 Positioning for Lawyers, Practices, and Industry Groups
Blog Post
March 28, 2019
Market Positioning for Law Firms: Part 2 Occupying a distinct place in the minds of your customers
Blog Post
February 14, 2019
Market Positioning for Law Firms: Part 1 Lessons from the Supermarket Industry
Blog Post
November 6, 2018
Law Firms: Follow Amazon’s Example and Tease Your Best Stuff
In-Depth
September 17, 2018
Whitepaper: ‘High-engagement’ Law Firm Websites Next-generation law firm websites will maximize visitor engagement by automatically promoting the firm’s most valuable content.
Blog Post
February 6, 2017
Your website should work more like NYTimes.com "Suggested content" teasers can keep visitors engaged on your firm’s website.
Blog Post
December 14, 2016
Let’s Blow Up the Practice Areas List
Blog Post
July 25, 2016
Law Firm Logo Landscape Surveying the graphic identities of the top 50 firms
Blog Post
May 9, 2016
What’s next for the law firm blog? Blogs and websites will join forces and become more powerful
Blog Post
April 5, 2016
What to say when you have nothing to say Solving the messaging dilemma for larger law firms
Blog Post
March 23, 2016
The Art of Saying Nothing Creative alternatives to generic firm messaging
Blog Post
October 8, 2015
Design Essentials for Lead-Nurturing Websites Six tips for law firms looking to generate new business opportunities
Blog Post
May 13, 2015
Five Inexcusable Law Firm Website Design Mistakes
Blog Post
March 24, 2015
Pick the wrong CMS, and you’re screwed Savvy law firms test drive the backend system before they buy a new website.
In-Depth
March 3, 2015
Should law firms hire salespeople? Yes. But first they need to develop something to "sell."
In-Depth
September 10, 2014
The Most Marketable Law Firm Ever Imagine this: a law firm that was built to be marketed.
Blog Post
June 13, 2014
When should a law firm redesign its logo? Probably never. Some lessons from the world’s biggest brands
Blog Post
February 19, 2014
The Disappearing Homepage. Visitors are 'sideways surfing' and traffic is down 17% on homepages of law firm websites.
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