When our company started building websites for law firms back in 2003, the websites being created were essentially online versions of a firm’s brochure. Law firm websites have evolved and improved over the years. But one thing has remained pretty constant: the focus of the website is still squarely on the firm as a whole. This is interesting when one considers that most business is developed based on the efforts of individual attorneys or practice groups.
Powerful forces – both business and cultural – are now changing the business landscape and causing law firms to rethink their approach to web marketing. And as a result, we predict that the next generation of law firm websites will be much more robust and move far beyond the traditional firm brochure site.
What does this mean? One thing it means is that attorney profiles will expand significantly. The days of the cookie-cutter, one-size-fits-all, one-page bio will be ending. Attorney profiles will inevitably evolve into what essentially are little websites of their own. At Great Jakes, we call these attorney microsites. More about these in a later post…
“The days of the cookie-cutter, one-size-fits-all, one-page bio will be ending. Attorney profiles will inevitably evolve into what essentially are little websites of their own. At Great Jakes, we call these attorney microsites.”
Where else can I read about it?