Robert Half Legal did a study in February of this year that found that 56% of lawyers said business lunches are less common than three years ago.
- First, they’re publishing great content.
- Then, they’re sharing it via social media channels. This inevitably drives traffic to their online bios.
- They are turning their online bios into rich repositories of credentialing information that include articles, blog posts, photos, tweets, and podcasts – all of which make the case for why they should be hired.
- And, to top it off, they are using their bios to make a personal connection with visitors. Smiling portraits and bits of personal information help depict them as real and likable.
Does having a great online presence replace a face-to-face meeting? No, absolutely not. However, in an era when clients could reside hundreds of miles away, opportunities to share a lunch or cocktail are becoming rare.
As clients increasingly go online to obtain the information that they need to make informed decisions, lunches and other face-to-face meetings will happen less. This new reality beckons a question that applies to every attorney: What will they find when they search for me?