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New poll shows a majority of law firms are investing in web, despite the economy

At Great Jakes, we recently commissioned a survey of law firm marketing departments. Our goal was to gain insight into the mindsets of law firm marketing directors regarding online marketing. The respondents were all in the marketing departments at firms with between 100 and 2000 attorneys and located across the United States. Here’s a quick overview of our findings:

  • 53% of respondents said that their firm had recently redesigned their website (since January 2008). If you consider the dismal state of the law business, this seems to show significant faith in web marketing.
  • 13% of the respondents said that they were experimenting with Twitter as an attorney marketing tool. This is remarkable, considering that 6 months ago this number was probably zero. Our poll numbers align nearly exactly with a poll by blogger Amy Campbell, who found that 15% of Boston area firms are experimenting with Twitter.
  • Nearly all of the firms (85%) are at least “experimenting” with social media (LinkedIn, Twitter, blogs).
  • 47% of the respondents said that their firm was attempting to coordinate the social media efforts of its attorneys. However, “coordinate” to some firms means “encourage” and to others means “control.” The takeaway is that these firms are taking an active interest in social media.

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