Blog Post
April 13, 2021
The Top 15 Law Firm Logos We examined the visual branding of 300 large law firms. Fifteen logos stood out.
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Blog Post
March 31, 2021
The Law Firm Logo Landscape, Revisited How the top 50 law firms have evolved their logos over the past five years
Blog Post
February 2, 2021
The Colors of Big Law, Part 2 The most original and impactful color schemes in the legal industry.
Blog Post
January 19, 2021
The Colors of Big Law, Part 1 A survey of the color schemes used by 100 leading law firms.
Blog Post
November 18, 2020
Speed: The Next Frontier for Law Firm Websites The newest technologies are lightning-fast. And the benefits are real.
Blog Post
October 7, 2020
Seven secrets to a spectacular diversity section Part 3 of a 3-part series about communicating ‘diversity’ on law firm websites
Blog Post
September 22, 2020
Six top diversity sections on corporate websites Part 2 of a 3-part series about communicating ‘diversity’ on law firm websites
Blog Post
September 3, 2020
The Best Diversity Sections on Law Firm Websites Part 1 of a 3-part series about communicating ‘diversity’ on law firm websites
Blog Post
June 25, 2020
7 Must-haves for Law Firm Websites in 2021
In-Depth
March 4, 2020
ReactJS: The new, new thing for law firm websites.
Blog Post
January 22, 2020
The World’s Best Attorney Bio Portraits: 2020 Edition
In-Depth
September 19, 2019
Whitepaper: Market Positioning for Law Firms A 23-page guide to differentiating your firm
Blog Post
September 4, 2019
The Most Dynamic Lawyer Photos. Ever. Hard-learned tips for shooting striking photos of lawyers in action.
Blog Post
June 13, 2019
Homepage Carousels Are (Probably) a Bad Idea A series of rotating messages may solve political problems, but…
Blog Post
May 2, 2019
Market Positioning for Law Firms: Part 3 Positioning for Lawyers, Practices, and Industry Groups
Blog Post
March 28, 2019
Market Positioning for Law Firms: Part 2 Occupying a distinct place in the minds of your customers
