April 13, 2021
The Top 15 Law Firm Logos We examined the visual branding of 300 large law firms. Fifteen logos stood out.
March 31, 2021
The Law Firm Logo Landscape, Revisited How the top 50 law firms have evolved their logos over the past five years
February 2, 2021
The Colors of Big Law, Part 2 The most original and impactful color schemes in the legal industry.
January 19, 2021
The Colors of Big Law, Part 1 A survey of the color schemes used by 100 leading law firms.
November 18, 2020
Speed: The Next Frontier for Law Firm Websites The newest technologies are lightning-fast. And the benefits are real.
October 7, 2020
Seven secrets to a spectacular diversity section Part 3 of a 3-part series about communicating ‘diversity’ on law firm websites
September 22, 2020
Six top diversity sections on corporate websites Part 2 of a 3-part series about communicating ‘diversity’ on law firm websites
September 3, 2020
The Best Diversity Sections on Law Firm Websites Part 1 of a 3-part series about communicating ‘diversity’ on law firm websites
June 25, 2020
7 Must-haves for Law Firm Websites in 2021
March 4, 2020
ReactJS: The new, new thing for law firm websites.
January 22, 2020
The World’s Best Attorney Bio Portraits: 2020 Edition
September 19, 2019
Whitepaper: Market Positioning for Law Firms A 23-page guide to differentiating your firm
September 4, 2019
The Most Dynamic Lawyer Photos. Ever. Hard-learned tips for shooting striking photos of lawyers in action.
June 13, 2019
Homepage Carousels Are (Probably) a Bad Idea A series of rotating messages may solve political problems, but…
May 2, 2019
Market Positioning for Law Firms: Part 3 Positioning for Lawyers, Practices, and Industry Groups
March 28, 2019
Market Positioning for Law Firms: Part 2 Occupying a distinct place in the minds of your customers