In-Depth
September 19, 2019
Whitepaper: Market Positioning for Law Firms A 23-page guide to differentiating your firm
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Blog Post
September 4, 2019
The Most Dynamic Lawyer Photos. Ever. Hard-learned tips for shooting striking photos of lawyers in action.
Blog Post
June 13, 2019
Homepage Carousels Are (Probably) a Bad Idea A series of rotating messages may solve political problems, but…
Blog Post
May 2, 2019
Market Positioning for Law Firms: Part 3 Positioning for Lawyers, Practices, and Industry Groups
Blog Post
March 28, 2019
Market Positioning for Law Firms: Part 2 Occupying a distinct place in the minds of your customers
Blog Post
February 14, 2019
Market Positioning for Law Firms: Part 1 Lessons from the Supermarket Industry
Blog Post
November 6, 2018
Law Firms: Follow Amazon’s Example and Tease Your Best Stuff
In-Depth
September 17, 2018
Whitepaper: ‘High-engagement’ Law Firm Websites Next-generation law firm websites will maximize visitor engagement by automatically promoting the firm’s most valuable content.
Blog Post
February 6, 2017
Your website should work more like NYTimes.com "Suggested content" teasers can keep visitors engaged on your firm’s website.
Blog Post
December 14, 2016
Let’s Blow Up the Practice Areas List
Blog Post
November 15, 2016
Website Trends You Need to Know About
Blog Post
July 25, 2016
Law Firm Logo Landscape Surveying the graphic identities of the top 50 firms
Blog Post
May 9, 2016
What’s next for the law firm blog? Blogs and websites will join forces and become more powerful
Blog Post
April 5, 2016
What to say when you have nothing to say Solving the messaging dilemma for larger law firms
Blog Post
March 23, 2016
The Art of Saying Nothing Creative alternatives to generic firm messaging
Blog Post
October 8, 2015
Design Essentials for Lead-Nurturing Websites Six tips for law firms looking to generate new business opportunities
