March 28, 2019
Market Positioning for Law Firms: Part 2 Occupying a distinct place in the minds of your customers
February 14, 2019
Market Positioning for Law Firms: Part 1 Lessons from the Supermarket Industry
November 6, 2018
Law Firms: Follow Amazon’s Example and Tease Your Best Stuff
September 17, 2018
Whitepaper: ‘High-engagement’ Law Firm Websites Next-generation law firm websites will maximize visitor engagement by automatically promoting the firm’s most valuable content.
February 6, 2017
Your website should work more like NYTimes.com "Suggested content" teasers can keep visitors engaged on your firm’s website.
December 14, 2016
Let’s Blow Up the Practice Areas List
November 15, 2016
Website Trends You Need to Know About
July 25, 2016
Law Firm Logo Landscape Surveying the graphic identities of the top 50 firms
May 9, 2016
What’s next for the law firm blog? Blogs and websites will join forces and become more powerful
April 5, 2016
What to say when you have nothing to say Solving the messaging dilemma for larger law firms
March 23, 2016
The Art of Saying Nothing Creative alternatives to generic firm messaging
October 8, 2015
Design Essentials for Lead-Nurturing Websites Six tips for law firms looking to generate new business opportunities
May 13, 2015
Five Inexcusable Law Firm Website Design Mistakes
April 23, 2015
From art to science: the coming paradigm shift for law firm websites Advanced tracking and lead nurturing technologies will change everything
March 24, 2015
Pick the wrong CMS, and you’re screwed Savvy law firms test drive the backend system before they buy a new website.
March 3, 2015
Should law firms hire salespeople? Yes. But first they need to develop something to "sell."