September 19, 2019
Whitepaper: Market Positioning for Law Firms A 23-page guide to differentiating your firm
May 2, 2019
Market Positioning for Law Firms: Part 3 Positioning for Lawyers, Practices, and Industry Groups
March 28, 2019
Market Positioning for Law Firms: Part 2 Occupying a distinct place in the minds of your customers
February 14, 2019
Market Positioning for Law Firms: Part 1 Lessons from the Supermarket Industry
November 6, 2018
Law Firms: Follow Amazon’s Example and Tease Your Best Stuff
December 14, 2016
Let’s Blow Up the Practice Areas List
November 15, 2016
Website Trends You Need to Know About
April 5, 2016
What to say when you have nothing to say Solving the messaging dilemma for larger law firms
March 23, 2016
The Art of Saying Nothing Creative alternatives to generic firm messaging
April 23, 2015
From art to science: the coming paradigm shift for law firm websites Advanced tracking and lead nurturing technologies will change everything
March 3, 2015
Should law firms hire salespeople? Yes. But first they need to develop something to "sell."
October 14, 2014
The Demise of Traditional Law Firm Websites And the Rise of Lead-Nurturing Ecosystems
September 10, 2014
The Most Marketable Law Firm Ever Imagine this: a law firm that was built to be marketed.
June 20, 2014
LinkedIn’s new blogging platform = massive traffic 5400 pageviews within 24 hours. But who are all these people?
May 20, 2014
A Proposal to Improve the “Your Honor” Awards
February 19, 2014
The Disappearing Homepage. Visitors are 'sideways surfing' and traffic is down 17% on homepages of law firm websites.