As I mentioned in a previous post, at Great Jakes we believe that future law firm websites will focus more on attorneys. This means, among other things, that attorney profiles will expand greatly – into microsites.
So, what’s a microsite? Attorney microsites are multi-page attorney bio sections – essentially small websites for each attorney that fit within the firm’s larger website. Each attorney’s microsite can be easily configured to have any number of pages and any type of information that will help that particular attorney develop new business, including:
- Basic bio information
- Case studies
- Articles
- Presentations
- News
- Client testimonials
- Photo galleries
- Video archive
Additionally, these expanded attorney bios can be configured to display the attorney’s social networking activity, including LinkedIn, their blog posts, and even their Twitter posts.
Attorney microsites are a fairly big step from the status quo. For one thing, this new paradigm is a departure from the single one-size-fits-all bio page, which for many attorneys is insufficient. Currently, some larger law firms do have multi-page attorney bio sections; however, they look and feel a bit like afterthoughts – a disjointed assembly of links rather than being a small website. Clicking on an attorney’s article takes the user to another section of the firm’s website – a usability nightmare, especially for larger firms. Attorney microsites – as we envision them – will solve all of these problems.