Burnet Duckworth & Palmer

The firm: Burnet Duckworth & Palmer is a leading Canadian law firm with over 150 lawyers, specializing in all aspects of energy business law. Bloomberg’s Global Legal Adviser recently ranked the firm #1 in Canada in the number of equity offerings.

The challenge: BD&P lawyers don’t fit the mold of the traditional corporate law firm. Their lawyers embody the spirit of western Canada: they are adventurous, entrepreneurial and creative. Since nearly all of the firm’s prospective clients are local, the firm wanted a website that would communicate their regional roots and community-minded culture.

Lawyerist – Best Law Firm Website

The Burnet Duckworth & Palmer website was voted Best Website of 2013 by the readers of Lawyerist.com

Precedent – Website of the Month

The Burnet Duckworth & Palmer website was named Website of the Month for September 2013 by Precedent Magazine

Design that reflects an innovative culture

The lawyers at BD&P march to a different beat — and their website is designed to reflect the firm’s unique culture.

Attorney Microsites

The website utilizes attorney microsites — a unique approach to lawyer bios that was pioneered by Great Jakes. Attorney microsites are, essentially, small websites for each attorney that fit within the firm’s larger website. New pages can be added to a microsite to suit the business development needs of a given attorney.


Great Jakes collaborated with a Calgary-based photography team, which shot a series of large, striking images that captured the spirit of the firm’s attorneys. Special thanks to Roth & Ramburg and Keli Pollock for their great photo work.