A New ALFA International Webinar by Robert Algeri
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Webinar
Great Jakes partner Robert Algeri has been invited back by ALFA International to present a new webinar to its membership. The premier network of independent law firms, ALFA International boasts over 150 member firms across the US and around the world. Robert’s new webinar is entitled, “How to Create a High-engagement Law Firm Website (AKA Stealing Ideas from NYTimes.com).”
Consumer-content sites such as NYTimes.com and Bloomberg News use an array of “suggested content” teasers to keep visitors engaged and surfing. In an information-packed presentation, Robert will discuss how law firms can leverage similar functionality. Topics include
- How “suggested content” teasing works
- Using “personas” to better target content to the right audience
- Ensuring that the firm’s best content gets seen, and read
- Effectively cross-promoting services