ALFA International Webinar by Robert Algeri
ALFA International has invited Great Jakes partner Robert Algeri to present a new webinar to its membership. The premier network of independent law firms, ALFA International boasts over 150 member firms across the US and around the world. The upcoming webinar is entitled, “Analytics on Steroids: Actionable Website Data that Drives New Business.”
Robert will discuss how law firms will incorporate marketing automation technologies into their websites. He will also address challenges that law firms will need to contend with, such as:
- Fear – Will law firms be willing to adopt “scary,” “Big Brother” tracking tools?
- Technology – Will firms be willing to make the necessary technology investments?
- Staffing – Do marketing departments have the right people to analyze the data?
- Content Creation – Are firms ready to become publishers?