Algeri to Speak at the 2015 LMA Northeast Regional Conference in Boston
Hyatt Regency, Boston
Robert Algeri will lead a panel discussion entitled "Lead-Nurturing Ecosystems – Moving Legal Marketing from an Art to a Science," at the Legal Marketing Association Northeast Regional Conference on November 13.The session will explore the tremendous potential of lead nurturing – as well as the challenges to making it work. The panel will touch on a variety of controversial topics, including:
- Fear – Will law firms be willing to adopt “scary,” “Big Brother” tracking tools?
- Technology – Will firms be willing to make the necessary technology investments?
- Staffing – Do marketing departments have the right people to analyze the data?
- Content Creation – Lead nurturing requires a consistent stream of provocative, high-quality content to be written. Are firms ready to become publishers?