LMA Business Development Webinar by Robert Algeri

Robert Algeri, partner at Great Jakes, recently hosted an LMA webinar sponsored by the 2016 Legal Marketing Technology Conference Midwest and the Social Media SIG. Part of an ongoing series focused on Business Development, the webinar was entitled, “Advanced Analytics: New Tools to Move Legal Marketing from an Art to a Science.”

Robert discussed how law firms will incorporate marketing automation technologies into their websites and addressed the challenges law firms will need to contend with, such as:

• Fear – Will law firms be willing to adopt “scary,” “Big Brother” tracking tools?
• Technology – Will firms be willing to make the necessary technology investments?
• Staffing – Do marketing departments have the right people to analyze the data?
• Content Creation – Are firms ready to become publishers?