Robert Algeri to Speak at LMA Luncheon in Atlanta
Robert Algeri, partner at Great Jakes, will address the membership of the Atlanta City Group of the Legal Marketing Association’s Southeastern Chapter on May 12. The topic of his presentation will be, “Advanced Website Analytics – New Tools to Move Legal Marketing from an Art to a Science.”
He will moderate a panel discussion featuring prominent marketers from law firms in and around the greater Atlanta area. Participants will include Michele Golivesky, Director of Business Development and Marketing at Taylor English Duma, and Erin Corbin Meszaros, Chief Business Development and Marketing Officer at Sutherland Asbill & Brennan.
Robert will explore the latest technologies available to legal marketers – as well as the challenges to making them work. The panel will touch on a variety of controversial topics, including:
- Fear – Will law firms be willing to adopt “scary,” “Big Brother” tracking tools?
- Technology – Will firms be willing to make the necessary technology investments?
- Staffing – Do marketing departments have the right people to analyze the data?
- Content Creation – Lead nurturing requires a consistent stream of provocative, high-quality content to be written. Are firms ready to become publishers?