Robert Algeri to Speak at the LMA Philadelphia Conference
Robert Algeri, partner at Great Jakes, will be leading a panel at the Legal Marketing Association’s Second Annual Philadelphia Conference, on Monday, July 18. As part of the conference's Marketing Technology track, he will present “Advanced Website Analytics – New Tools to Move Legal Marketing from an Art to a Science.”
Robert will be joined by prominent marketers from law firms in and around Metropolitan Philadelphia. These panelists will include Geoff Goldberg, Chief Advancement Officer at McCarter & English; Holly Lentz Kleeman, Chief Marketing Officer at White and Williams; and Mary Beth Hernandez, Chief Marketing and Business Development Officer at Ballard Spahr.
The panel will discuss the move from a traditional law firm website towards a Lead Nurturing Website and what sets this apart from previous technologies, including:
- Powerful analytics tools to track website visitors, by name.
- Generating and nurturing new business leads.
- The ability to quantify success.