Robert Algeri to Speak at the LMA Philadelphia Conference

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Robert Algeri, partner at Great Jakes, will be leading a panel at the Legal Marketing Association’s Second Annual Philadelphia Conference, on Monday, July 18. As part of the conference's Marketing Technology track, he will present “Advanced Website Analytics – New Tools to Move Legal Marketing from an Art to a Science.”

Robert will be joined by prominent marketers from law firms in and around Metropolitan Philadelphia. These panelists will include Geoff Goldberg, Chief Advancement Officer at McCarter & English; Holly Lentz Kleeman, Chief Marketing Officer at White and Williams; and Mary Beth Hernandez, Chief Marketing and Business Development Officer at Ballard Spahr.

The panel will discuss the move from a traditional law firm website towards a Lead Nurturing Website and what sets this apart from previous technologies, including:

  1. Powerful analytics tools to track website visitors, by name.
  2. Generating and nurturing new business leads.
  3. The ability to quantify success.