Kegler Brown

The firm: Kegler Brown Hill + Ritter, a rapidly growing 80+ attorney firm, is based in Ohio but has a robust global practice.

The challenge: For most of its history, Kegler Brown was a locally and regionally focused firm. However, much of the firm's growth over the past several years can be attributed to projects outside of its locality – thanks, in part, to a strong team of global business lawyers. Seeing a tremendous opportunity to continue appealing to global clients, the firm sought to create a website that would attract dynamic, growing companies — no matter where they are located.

Your Honor Awards

Kegler Brown's website was honored as one of the top four websites in North America by the Legal Marketing Association in 2014. Click here to read Kegler's winning award application.

AMA Award

The Kegler Brown website was honored as a top website in 2013 by the Columbus AMA (American Marketing Association).

Sleek Design

The website uses a sleek, modern design worthy of a sophisticated, global law firm. Large, vibrant photos are placed throughout the website to make an emotional connection with potential clients who may be located hundreds (or thousands) of miles away.

Client Profiles

The website features a series of prominently placed client profiles to demonstrate the caliber of the firm’s clients, display the geographic diversity of their projects, outline the breadth of services utilized, and describe the immense value that Kegler Brown has delivered to those clients.

Attorney Microsites

Like all Great Jakes websites, the Kegler Brown site utilizes Attorney Microsites — a unique approach to lawyer bios. Attorney microsites are small, multi-page websites for each attorney that fit within the firm’s larger website. Information-rich attorney microsites are especially helpful to Kegler Brown’s global attorneys who often pitch prospective clients who are far away.

Mobile / Responsive Design

The website utilizes responsive design, a new standard for mobile websites. With responsive design, the layout of each page of the website automatically adapts to fit any screen size. This gives users an experience tailored to their browsing style, whether they’re using a smartphone, tablet — or even a large desktop monitor.

Logo & Graphic Identity

An entirely new graphic identity was designed for Kegler Brown. This initiative included a new logo design, a new color scheme, and fresh imagery, as well as the redesign of the firm’s stationery.

Photo Shoot

The website uses large, engaging photos of its attorneys in order to make a connection with potential clients located far away — some of whom they may never meet face-to-face. Photos were taken during a four-day photo shoot that was planned and art-directed by Great Jakes.