Armstrong Teasdale Wins Second Major Award

The new Armstrong Teasdale website has been recognized as a Gold Winner by the 17th Annual Horizon Interactive Awards. This comes on the heels of the website's having won Platinum at the AVA Digital Awards.

About the Award

The Horizon Interactive Awards was created to recognize excellence in interactive media production worldwide. Since 2001, the competition has received tens of thousands of entries from across the US as well as from around the world. An international panel of volunteer judges each an industry professional) works with the Horizon Interactive Awards advisory panel to narrowed down to the “best of the best.”

About the Project

While Armstrong Teasdale is considered one of the pre-eminent firms in the Midwest, the firm is growing rapidly and enlisted Great Jakes to create a website with powerful business development tools and a look that cleanly showcases the depth of their attorneys’ experience.

Key characteristics of the website include

• Split-screen Videographic – The website’s homepage is anchored by a one-of-a-kind, split-screen videographic showing the firm's attorneys “in action.” Shot in the firm’s St. Louis office, the video creates an emotional connection with website visitors and reflects the professionalism of the firm and its attorneys.
• Unique Navigation– A standout element of the website’s design is its unorthodox left-side navigation, which remains on-screen at all times. Clicking any item in the navigation opens a fly-out panel with additional navigation options. Aside from adding a distinctive flair to the website, this menu style allows users to navigate the site more quickly and easily than do conventional navigation paradigms.
• Automatic Content Teasing– The website is built with “dynamic content teasing,” an award-winning feature that helps keep visitors engaged by suggesting relevant content. Teasers can be manually curated or set to “automatic mode,” which uses a proprietary algorithm to suggest related content. Content teasers appear within the sidebars as well as in the “Highlights” section located in the footer of every page.
• Attorney Microsites – The website features "attorney microsites"—a unique approach to lawyer bios that Great Jakes pioneered. Attorney microsites are, essentially, small websites for each attorney that fit within the firm’s larger website. Each microsite can be customized to the specific business development needs of each attorney and can contain any number of pages or type of content. In addition to supporting the attorney bios, microsite functionality was implemented for the Services and Industries sections of the website.

To read a case study about the Armstrong Teasdale website project, click here.