ArmstrongTeasdale.com Goes Platinum

AVA Digital Awards has named the new Armstrong Teasdale website a Platinum Winner in the 2019 international awards competition. This is the highest honor bestowed by AVA Digital Awards and signifies the very best in planning, execution, and overall professionalism.

About AVA Digital Awards

AVA Digital Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of media that are part of the evolution of digital communication. The competition is sponsored and judged by the Association of Marketing and Communication Professionals, the industry’s preeminent third-party evaluator of creative work. Judges are industry professionals who look for companies and individuals whose work exceed a high standard of excellence and whose work serves as a benchmark for the industry.

About The Project

While Armstrong Teasdale is considered one of the pre-eminent firms in the Midwest, the firm is growing rapidly and enlisted Great Jakes to create a website with powerful business development tools and a look that cleanly showcases the depth of their attorneys’ experience.

Key characteristics of the website include

• Split-screen Videographic – The website’s homepage is anchored by a one-of-a-kind, split-screen videographic showing the firm's attorneys “in action.” Shot in the firm’s St. Louis office, the video creates an emotional connection with website visitors and reflects the professionalism of the firm and its attorneys.

• Unique Navigation– A standout element of the website’s design is its unorthodox left-side navigation, which remains on-screen at all times. Clicking any item in the navigation opens a fly-out panel with additional navigation options. Aside from adding a distinctive flair to the website, this menu style allows users to navigate the site more quickly and easily than do conventional navigation paradigms.
• Automatic Content Teasing– The website is built with “dynamic content teasing,” an award-winning feature that helps keep visitors engaged by suggesting relevant content. Teasers can be manually curated or set to “automatic mode,” which uses a proprietary algorithm to suggest related content. Content teasers appear within the sidebars as well as in the “Highlights” section located in the footer of every page.

• Attorney Microsites – The website features "attorney microsites"—a unique approach to lawyer bios that Great Jakes pioneered. Attorney microsites are, essentially, small websites for each attorney that fit within the firm’s larger website. Each microsite can be customized to the specific business development needs of each attorney and can contain any number of pages or type of content. In addition to supporting the attorney bios, microsite functionality was implemented for the Services and Industries sections of the website.

For more about the Armstrong Teasdale website project, click here to read a case study.