Beveridge & Diamond Brings Home the GoldMarch 28, 2019
AVA Digital Awards has named the new Beveridge & Diamond website (bdlaw.com) a Gold Winner in the 2019 international awards competition. This is the second website produced by Great Jakes that was honored by this year’s AVA Digital Awards.
About The Award
AVA Digital Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of media that are part of the evolution of digital communication. The competition is sponsored and judged by the Association of Marketing and Communication Professionals, the industry’s preeminent third-party evaluator of creative work. Judges are industry professionals who look for companies and individuals whose work exceed a high standard of excellence and whose work serves as a benchmark for the industry.
About The Project
Beveridge & Diamond, the leading US law firm focused on the rapidly shifting field of environmental law and litigation, enlisted Great Jakes to create a website that would help identify the firm as nimble, forward-thinking, and on the forefront of the emerging issues affecting its industry.
Unique features of the website include
- Interactive Homepage Marquee – To convey the breadth of the firm’s competencies, especially around emerging areas of law, an interactive homepage feature was created that allows users to mouse-over hotspots on carousel photos to reveal information about the firm’s capabilities. Each expanded hotspot also includes a link to additional information within the site.
- Firm Highlights on Homepage – The bottom of the homepage features a Firm Highlights section that randomly teases selected content found deep within the site. The highlights feature always includes one “Featured Attorney” (in keeping with the firm’s focus on people) as well as reputation-enhancing content such as Whitepapers, Case Studies, Articles, and News.
- Dynamic Content Teasing – The website’s backend is equipped with Great Jakes’s new User Engagement Toolbox. This allows the firm to easily create and manage sidebar content, including “suggested content” teasers that keep site visitors engaged (and dissuade them from making a hasty exit). The firm can manually curate suggested content, or the feature can be set to “automatic mode,” which uses a proprietary algorithm to suggest relevant content.
- Resource Centers for Hot Topics – To demonstrate the firm’s expertise in cutting-edge areas of the law, Great Jakes’s microsite technology was used to create a series of “Resource Centers.” Each Resource Center contains a repository of reputation-enhancing content related to a new or emerging area of law. The firm can quickly launch new Resource Centers via Great Jakes's content management system.
For more about the Beveridge & Diamond website project, click here to read a case study.