Beveridge & Diamond Declared “Best In Category”

The new Beveridge & Diamond website has been awarded Best in Category (Legal) by the 17th Annual Horizon Interactive Awards. This is the highest recognition of all the legal website in the prestigious competition and comes on the heels of the website's having won Gold at the AVA Digital Awards.

About the Award

The Horizon Interactive Awards was created to recognize excellence in interactive media production worldwide. Since 2001, the competition has received tens of thousands of entries from across the US as well as from around the world. An international panel of volunteer judges each an industry professional) works with the Horizon Interactive Awards advisory panel to narrowed down to the “best of the best.”

About the Project

Beveridge & Diamond, the leading US law firm focused on the rapidly shifting field of environmental law and litigation, enlisted Great Jakes to create a website that would help identify the firm as nimble, forward-thinking, and on the forefront of the emerging issues affecting its industry.

Unique features of the website include,

• Interactive Homepage Marquee – To convey the breadth of the firm’s competencies, especially around emerging areas of law, an interactive homepage feature was created that allows users to mouse-over hotspots on carousel photos to reveal information about the firm’s capabilities. Each expanded hotspot also includes a link to additional information within the site.
• Firm Highlights on Homepage – The bottom of the homepage features a Firm Highlights section that randomly teases selected content found deep within the site. The highlights feature always includes one “Featured Attorney” (in keeping with the firm’s focus on people) as well as reputation-enhancing content such as Whitepapers, Case Studies, Articles, and News.
• Dynamic Content Teasing – The website’s backend is equipped with Great Jakes’s new User Engagement Toolbox. This allows the firm to easily create and manage sidebar content, including “suggested content” teasers that keep site visitors engaged (and dissuade them from making a hasty exit). The firm can manually curate suggested content, or the feature can be set to “automatic mode,” which uses a proprietary algorithm to suggest relevant content.
• Resource Centers for Hot Topics – To demonstrate the firm’s expertise in cutting-edge areas of the law, Great Jakes’s microsite technology was used to create a series of “Resource Centers.” Each Resource Center contains a repository of reputation-enhancing content related to a new or emerging area of law. The firm can quickly launch new Resource Centers via Great Jakes's content management system.

To read a case study about the Beveridge & Diamond website project, click here.