Canadian Lawyer Magazine Recommends Great Jakes’s Market Positioning Blog PostsApril 15, 2019
In a recent Canadian Lawyer Magazine article, Simone Hughes suggests questions that a law firm might ask itself to discover the best way to position the firm. The piece also recommends Great Jakes’s articles on the what and why of positioning.
As we wrote in those blog posts:
“Successful brands are about something. To stand out, a brand needs to occupy a distinct place in the minds of consumers. This is called 'market positioning,' and it’s the first step toward successfully marketing any product or service.”