Dinsmore and Wilkes & McHugh receive honors from the W³ AwardsNovember 1, 2017
Two websites designed and developed by Great Jakes were chosen for recognition by the Academy of Interactive and Visual Arts (AIVA). Both the Dinsmore website and the Wilkes & McHugh website were named Silver Award Winners for the 2017 W³ Awards.
More on the W3 Awards
Now in its 12th year, the W³ Awards honors creative and marketing excellence on the web. This year’s competition received over 5,000 entries from around the world. The W³ is sanctioned and judged by the AIVA, an invitation-only body consisting of top-tier professionals.
More on Dinsmore.com
Having tripled in size over the past 20 years, Dinsmore, an AmLaw 200 firm with over 650 attorneys, enlisted Great Jakes to create a sophisticated website that would properly position it as a major national player.
Key characteristics of the website include
- Homepage Animation – The homepage features an animated sequence built around the tagline, “Accomplish more.” Engaging, full-frame photos are used to highlight four “power statements,” which encompass the positive and progressive culture of the firm. Great Jakes added fluid movement to these stills to create a dynamic experience that pulls viewers in.
- Dynamic Content Teasing – The website is equipped with Great Jakes’ new Dynamic Sidebar Tool. This feature allows firms to easily create and manage sidebar content, including “suggested content” teasers that keep site visitors engaged. The suggested content can be manually curated, or the feature can be set to “automatic mode,” which uses a proprietary algorithm to suggest related content.
More on WilkesMcHugh.com
Wilkes & McHugh, a litigation powerhouse that built a national reputation around nursing home abuse and neglect cases, sought Great Jakes to create a fresh visual identity and a new website that would elevate growing practice areas.
Unique features of the website include
- Geo-Targeted Homepage Content – The website uses geo-location technology to offer a targeted user experience. When a person visits wilkesmchugh.com, the website instantly determines the visitor’s geographic position, down to the zip code, and serves up a location-specific image and message.
- Dynamic Sidebars – The website is equipped with Great Jakes’ Dynamic Sidebar Tool. This feature allows firms to quickly and easily customize sidebars that feature “suggested content” teasers, pull quotes, videos, photos, and other calls-to-action. Easy-to-use drag-and-drop functionality gives site administrators unprecedented flexibility and control over their page layouts.
About the Technology
Both the Dinsmore and the Wilkes & McHugh websites feature "attorney microsites"—a unique approach to lawyer bios that Great Jakes pioneered. Attorney microsites are, essentially, small websites for each attorney that fit within the firm’s larger website. Each microsite can be customized to the specific business development needs of each attorney and can contain any number of pages or type of content. In addition to supporting the attorney bios, microsite functionality has been implemented for the Practice Areas and Industries sections of each website.