Farella Braun + Martel Launches New Website

Farella Braun + Martel, a mid-sized Northern California powerhouse law firm, launched a new website designed and developed by Great Jakes. The website’s unique design and innovative technology help distinguish the firm in the Bay Area’s notoriously tough legal market and position it as an elite player that is on par with the AmLaw 20 firms with which it competes.

Some of the unique design elements of the website are custom-drawn, edge-to-edge illustrations on top-level pages, that reflect the firm’s roots in the Bay Area, and custom iconography to highlight the firm’s key industries.

The website is built on industry-leading technology that includes (1) dynamic content teasing, an award-winning feature that helps keep visitors engaged by suggesting relevant content, and (2) customizable microsites for each service, industry, and attorney.