Farella Brings Home the GoldApril 28, 2020
The new Farella Braun + Martel website has been recognized as a Gold Winner by the 18th annual Horizon Interactive Awards.
About the Award
The Horizon Interactive Awards was created to recognize excellence in interactive media production worldwide. Since 2001, the competition has received tens of thousands of entries from across the US and around the world. An international panel of volunteer judges, each an industry professional, works with the Horizon Interactive Awards advisory panel to narrow down to the “best of the best.”
About the Project
The website’s design grabs visitors with custom-drawn, edge-to-edge illustrations that appear on the site’s top-level pages. These illustrations depict the industries that the firm serves, as well as its roots in the San Francisco Bay Area.
The website uses custom iconography to highlight the key industries and client-types that the firm serves. These icons appear on the What We Do page, which is the entryway to information about the firm’s services.
Dynamic Content Teasing
The website is built with “dynamic content teasing,” an award-winning feature that helps keep visitors engaged by suggesting relevant content. Teasers can be manually curated or driven by “automatic mode,” which uses a proprietary algorithm to suggest related content. Content teasers appear within the sidebars as well as in the Highlights section located in the footer of every page.
Attorney, Service, and Industry Microsites
The website features “attorney microsites”—a unique approach to lawyer bios that was pioneered by Great Jakes. Attorney microsites are, essentially, small websites for each attorney that fit within the firm’s larger website. Attorney microsites can be customized to the specific business development needs of each attorney and contain any number of pages or type of content. In addition to supporting the attorney bios, microsite functionality was implemented for the Services and Industries sections of the website.