Great Jakes and Apple cited for exemplary use of imagery in brand designFebruary 22, 2016
“Elements of a Successful Brand” is an ongoing blog series from professional services marketing firm Hinge. The latest installment discusses the power of imagery to define a brand. The post gives the examples of Apple’s well-known advertising and the Burnett, Duckworth & Palmer website created by Great Jakes (photo work by Roth & Ramburg and Keli Pollock).
Here’s an excerpt from the post:
“...their imagery supports the proposition that their people are the drivers of their success. The images help elevate BD&P above a sea of law firms that forego the expense and risk…of custom photography.”
Great Jakes partner Robert Algeri offered the following reaction:
“Having our design profiled alongside Apple’s is a heck of a compliment. It’s especially gratifying to receive it from a peer agency that we like and respect.”