Great Jakes Lends Expertise to Bloomberg BNAMarch 13, 2017
It made headlines when Arnold & Porter LLP merged with rival firm Kaye Scholer LLP. The new firm, Arnold & Porter Kaye Scholer LLP, marked its birth with the launch of an all-new website. The homepage boasts an unquestionably unique, defining animated feature. As Casey Sullivan of Bloomberg BNA’s Big Law Business put it, “Did the Emperor from Star Wars design a big law firm website?”
To get perspective and better understand the new website, Casey turned to industry expert and Great Jakes partner Robert Algeri. Robert has helped create websites for large law firms such as Herrick Feinstein, Patterson Belknap, and Fox Rothschild.
Robert explained that designing a website in the midst of a merger is generally a challenge. “Typically, when mergers like this happen, a new website is spun up quickly, often by a committee that has never worked together before, and it’s a huge undertaking.”
He added that he wouldn’t be surprised if the site underwent an update in the year ahead. “When they have time, they’ll likely reconsider what they put up. But the primary goal was achieved: get the site up, and make it one firm.”
Click here to read the full article.