Greenberg Glusker Launches New Website

Greenberg Glusker, the largest single-office, full-service law firm in California, recently launched its new website, built on Great Jakes’s Rainmaker CMS. The website was based on designs by Glyphix, a California-based agency.

Great Jakes’s technology, provides Greenberg the ability to create highly customized microsites for each attorney bio and practice area. Because the firm handles a wide variety of work for a diverse client base, it needed a platform that would allow them to offer visitors specific content that matched their needs.

Additionally, the website is built with “dynamic content teasing” to keep visitors engaged on the website. The content displayed by this feature can be manually curated by the firm, or the feature can be set to “automatic mode,” which uses a proprietary algorithm to suggest related content.

Greenberg’s Director of Marketing, Heather Morse, wrote on her blog about her experience launching the website and creating custom pages for each attorney:

Lawyers are visual people, so now that the website is launched they’re understanding why we’ve been scheduling one-on-one meetings to go over their bios, the widgets, and how we can create a profile unique to them and their practice. The ease of the back end allows us to quickly create those custom features.