Herrick Feinstein, a Top NY Firm, Launches New Website

Herrick Feinstein, a full-service law firm headquartered in the heart of New York City, launched a cutting-edge new website that was designed and built by Great Jakes. The website embraces the firm’s geography to depict it as a leading player in New York City, known worldwide as a global commercial capital and legal industry hub. Some of the website’s unique features include:

• Engaging Homepage Videographic – Instead of just using photos, the focal point of the website’s homepage is a full-screen videographic. Footage of the firm’s attorneys was shot in and around Manhattan, including Yankee Stadium and the New York Stock Exchange. The result is a custom videographic that makes an emotional connection while branding Herrick as a dynamic New York City firm capable of handling the most challenging legal matters. The video was produced by Rick Knief.
• New Logo Design – Great Jakes created a new logo for the firm, one that is more consistent with the website’s bold, progressive look. The logo’s iconographic approach, unique for law firms, clearly sets the firm apart from its competitors and reflects Herrick’s independent-thinking culture and top-tier status.
• Matters Database – A comprehensive experience database was built into the website’s CMS. The database enables the firm to easily capture, sort and search thousands of matters. Some of these records are publicly displayed on the website, though most are hidden. All matters in the database can be easily exported to Word files for use in proposals and other printed materials.
• Attorney and Service Microsites – The website features Attorney Microsites—a unique approach to lawyer bios that was pioneered by Great Jakes. Attorney microsites are, essentially, small websites for each attorney that fit within the firm’s larger website. Attorney microsites can be customized to the specific business development needs of each attorney and contain any number of pages or type of content. For a great example of how the firm is using the attorney microsite functionality, take a look at Ray Hannigan. Our microsite technology was also deployed for the firm’s services. For great examples, visit Sports and Art.