Infinite PR includes Great Jakes research in post about the value of attorney bios.July 11, 2014
Infinite PR, a leading litigation/crisis communication PR firm serving the legal industry, recently wrote a great piece about the importance of attorney bios. Their post, Hiding in Plain Sight: The Importance of Attorney Bios includes research that Great Jakes had done about attorney bios, and their prominence on law firm websites.
Here is an excerpt from their post:
"Don’t underestimate the value of a good bio. In fact, a 2012 report by law firm web design company Great Jakes revealed that 56 percent of visits to law firm websites are to attorney bio pages—with only 30 percent going to the home or contact us pages. The bio is most often the point of entry, and the principal vector to the rest of any law firm’s website."