Kevin O’Keefe cites Great Jakes research in “Above the Law” article.
July 10, 2014In his article "Are Law Firm Websites Evolving Or Dying?" legal marketing leader and LexBlog President Kevin O'Keefe makes the case that social media is increasingly causing law firm websites to evolve. His piece prominently includes facts about law firm website usage that Great Jakes had published previously in its blog post The Disappearing Homepage.
Here is an excerpt from the Above The Law article:
"...traffic to law firm website home pages is down almost 20 percent in the last year. Only 39 percent of law firm traffic now enters through the home page per a study conducted by law firm website developers Great Jakes."