Miles & Stockbridge Brings Home the GoldJanuary 18, 2021
AVA Digital Awards, in its 2021 international competition, has named the new Miles & Stockbridge website (https://www.mslaw.com/) a Gold Winner. Miles & Stockbridge is one of two websites produced by Great Jakes that was honored in this year’s competition.
About the Award
AVA Digital Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of media that are part of the evolution of digital communication. The competition is sponsored and judged by the Association of Marketing and Communication Professionals, the industry’s preeminent third-party evaluator of creative work. Judges are industry professionals who look for companies and individuals whose work exceeds a high standard of excellence and serves as a benchmark for the industry.
About the Project
Animated Page Transitions
The website was built with animated page transitions, which create a more graceful user experience. This feature is available only to websites built on the newest technology (see below).
Built with React
The website was built using React, a cutting-edge website technology that is fast becoming the standard for dynamic websites. React allows for lightning-fast page load, elegant page transitions, and improved security (among other things). To learn more about how React can benefit law firms, read our whitepaper.
To better leverage its strongest marketing content, the firm created a blog that was integrated into the website. This means that the blog and website share the same database and navigation structure, which offers an array of benefits such as
- Blog posts are automatically promoted on relevant pages of the site (and vice versa).
- Blog posts are part of site-search results.
- Attorney bios feature the full text of the attorney’s blog posts.
- The website and the blogs can be managed from the same CMS (content management system).
Unique Banner Imagery
The site uses dynamic, irreverent imagery to distinguish Miles & Stockbridge from traditional law firms—and help communicate the “driven” spirit of its attorneys. Taken together, this imagery works to hammer home the firm’s tenets of a tireless work ethic on behalf of its clients, and cutting-edge solutions to business challenges.
Striking Attorney Portraits
To help create an emotional connection with potential clients, new attorney portraits were shot for the website. These portraits, which employ highly dramatic lighting, were photographed on a stark black background (a clear departure from the norm).
For more about the Miles & Stockbridge website project, click here to read a case study.