Miles & Stockbridge Wins Second Major AwardApril 8, 2021
The new Miles & Stockbridge website has been recognized as a Gold Winner by the 19th annual Horizon Interactive Awards. This comes on the heels of the website's having won Gold at the AVA Digital Awards.
About the Award
The Horizon Interactive Awards was created to recognize excellence in interactive media production worldwide. Since 2001, the competition has received tens of thousands of entries from across the US and around the world. An international panel of volunteer judges, each an industry professional, works with the Horizon Interactive Awards advisory panel to narrow down to the “best of the best.
About the Project
Animated Page Transitions
The website was built with animated page transitions, which create a more graceful user experience. This feature is available only to websites built on the newest technology (see below).
Built with React
The website was built using React, a cutting-edge website technology that is fast becoming the standard for dynamic websites. React allows for lightning-fast page load, elegant page transitions, and improved security (among other things). To learn more about how React can benefit law firms, read our whitepaper.
To better leverage its strongest marketing content, the firm created a blog that was integrated into the website. This means that the blog and website share the same database and navigation structure, which offers an array of benefits such as
- Blog posts are automatically promoted on relevant pages of the site (and vice versa).
- Blog posts are part of site-search results.
- Attorney bios feature the full text of the attorney’s blog posts.
- The website and the blogs can be managed from the same CMS (content management system).
Unique Banner Imagery
The site uses dynamic, irreverent imagery to distinguish Miles & Stockbridge from traditional law firms—and help communicate the “driven” spirit of its attorneys. Taken together, this imagery works to hammer home the firm’s tenets of a tireless work ethic on behalf of its clients, and cutting-edge solutions to business challenges.
Striking Attorney Portraits
To help create an emotional connection with potential clients, new attorney portraits were shot for the website. These portraits, which employ highly dramatic lighting, were photographed on a stark black background (a clear departure from the norm).
For more about the Miles & Stockbridge website project, click here to read a case study.